While it is hardly surprising to see this kind of jump in activity when a game goes Buy-to-Play, The Secret World’s decision to ditch its subscription fee seems to have payed off big time. The 30% rise in sales may not be overly mind blowing, but a 400% increase in player activity levels is certainly nothing to scoff at. From the Official Funcom Announcement:
The Company is especially pleased with the successful re-launch of ‘The Secret World’, after switching to a buy-to-play business model in December 2012. Activity
levels in the game have increased by over 400% as original players have returned joined by thousands of new players. After its re-launch, ‘The Secret World’
has sold more than 70,000 units in the last four weeks alone, which is close to 30 percent increase in total sales. The Company will continue to build on this
initial success in the months to come.
What is left to see know is whether of not The Secret World can hold on to its player base and keep being profitable for Funcom. This high level of player activity suggest that player enthusiasm is high, and if The Secret World is able to keep putting out engaging content in both the main game, and on the cash shop, I have no doubts this game will continue to do well.